Using the Right Keywords
Keywords are the words or phrases that people use when they search for something online. For example, if you own a bakery in Indianapolis, people might search for "best bakery in Indianapolis" or "fresh bread Indianapolis." By using these keywords in your content, you help Google understand what your site is about and make it more likely to show up in search results.
But it’s important not to overuse keywords. Stuffing your content with too many keywords can hurt your rankings. The key is to use them naturally so that your content still makes sense and is easy to read.